Problem:

Market Birch Citadel as an environmental law firm to attract clients in the climate change, renewables, clean energy, sustainability and decarbonization industries. 

 

Solution: 

I created and managed Birch Citadel’s social media platforms including LinkedIn,

Instagram, YouTube, Facebook, Twitter (X) and TikTok. My job was to do research and find the most recent news on climate change, renewables, clean energy, sustainability and decarbonization. I used AI to write descriptions for each post and designed each post in Adobe InDesign to be posted onto Birch Citadel's social media platforms. Each post had to compliment the other so that the social media feed looked uniform and reflected the same color theme. 

 

In order to create Birch Citadel's YouTube videos, I first used AI to write scripts for each video. Then we used Zoom to film each video; reading off the script to be sure no information was forgotten. Once the video was recorded I took that raw footage and placed it into Adobe Premiere Pro. There I cut and trimmed the video footage into a cleaner version omitting all the awkward pauses and filler words such as "um" and "uh". I also added in B-Roll throughout the video to help show what was being mentioned and to create a more visually appealing video. After exporting the final version of the video from Adobe Premiere Pro, I designed a thumbnail for YouTube in Adobe InDesign before uploading the final video to YouTube. 

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Programs: 

Google Drive, ChatGPT, Adobe InDesign, Adobe Premiere Pro, Zoom 

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