Problem:

Design a logo for a made-up company that will be relevant and memorable to the audience. 

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Solution: 

I created a direction board for the logo so that I could get a feel of what the company would be like. I went with a plant theme for the Mary’s Organic Garden logo. The direction board included a color palette created from Adobe Color and images from Unsplash.com. Then I sketched 30 different ideas for the logo. From those sketches I chose three different ideas and turned them into three compositions of the logo. After some critique from my classmates I dialed it down to one idea and finalized my design. The final product consists of the final logo composition; one version in black and white and the other in color, along with a business card, an envelope, and a letterhead.

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Programs: 

Indesign, Photoshop & Illustrator